I remember the first time a chatbot popped up on a website I was browsing. I’ll be honest, I found it a little annoying. It felt like a pushy salesperson walking up to me the second I walked into a store. But over the years, something shifted. They got smarter. They got more helpful. And […]
I used to treat my website like a dartboard. I’d throw content at it, throw keywords at it, and hope something stuck. Sometimes it did. Most of the time, it didn’t. I’d get a little bump in traffic here, a little dip there, and I had absolutely no idea why. It felt like marketing voodoo. […]
